U.S.-BASED BUSINESS MAGAZINE HIGHLIGHTS COUNTRY’S NORTHERN AREAS AS THE ‘ULTIMATE’ ADVENTURE TRAVEL DESTINATION
Pakistan’s emergence as an enticing travel destination for adventurous tourists gained another major supporter in the New Year, as Forbes Magazine listed the country among its ’10 Best Under-the-Radar Trips’ for 2020.
In its round-up, headlined ‘The Not Hot List,’ the U.S.-based business magazine digs into locations that are “off the beaten path,” and provide travelers a “proper escape from the everyday in an increasingly homogenized world.”
Travel writer Ann Abel notes that 2020 is an especially great year to visit countries on this list, as closed countries are finally opening up—Pakistan under Prime Minister Imran Khan has expended much oxygen extolling the virtues of the country’s tourism potential—while traveling to countries seldom seen by the average tourist helps scratch holidaymakers’ increasing itch to go off the beaten path.
Citing the award-winning adventure travel company Wild Frontiers, Forbes notes that Pakistan has become an increasingly attractive destination—with a tip of the hat to last year’s visit by the Duke and Duchess of Cambridge, during which they visited the country’s northern areas as well as its cultural capital Lahore.
“Pakistan is perhaps the ultimate adventure travel destination,” Wild Frontiers founder Jonny Bealby told Forbes. “It offers ancient Indus civilizations stretching back 4,000 years, and exciting cities like Lahore with its forts, mosques and palaces. But most of all, it offers incredible scenery, particularly in the north where the three greatest mountain ranges collide,” he added.
Bealby further validated the incumbent Pakistan Tehreek-e-Insaf government’s desire to boost adventure tourism in the country by noting its great potential. “Pakistan is great for trekking, mountain biking, rafting or just cultural tourism. The infrastructure has also improved, with resurfaced roads and new tunnels cutting down travel time, new luxury hotels are opening up in the region,” he said.